5 eCommerce Trends Experts Are Buzzing About
Did you know that 15% of Americans make online purchases weekly?
There’s never been a more accessible market for eCommerce businesses. However, it can be easy to get lost in the shuffle.
Luckily, it’s easy to stand out if you take advantage of the up and coming trends. But what exactly is on the rise for the eCommerce market?
We’re here to fill you in! Check out the guide below for five of the latest eCommerce trends!
- Publishing Interactive Product Listings
As consumers continue to stay home and make online purchases, it’s more important than ever to publish thorough product listings. However, 2D photos and descriptions are no longer enough.
Interactive product listings are one of the most practical eCommerce trends on the rise. They heavily rely on 360º images and 3D visuals.
This allows customers to see the item in full. It helps avoid discrepancies over the product, and customers are less likely to return after deciding it doesn’t match the images in a listing.
- Using PIM Software
If you’re serious about expanding your eCommerce business, it’s wise to invest in Product Information Management (PIM) software.
PIM software makes it easy to organize your inventory and keep your product information consistent. Using a program such as the Alpia PIM software helps you shorten your time-to-market process, adapt your product info for global eCommerce, and ensure product listings are error-free.
- The Combination of eCommerce Trends with Brick-and-Mortar Trends
At one point, many people feared that online shopping would put brick-and-mortar companies out of business. However, that couldn’t be further from the truth. Many businesses are seeing success by combining their eCommerce businesses with a brick-and-mortar establishment.
You can see the success of this strategy through big grocery suppliers. The ability to order online and use a store’s curbside delivery or in-store pickup has become increasingly popular, especially in 2020.
- Personalizing Your eCommerce Content
It’s no longer enough to run a straight-forward advertising campaign. In order to successfully reel in customers, you have to personalize your content. In fact, 80% of customers are more likely to make a purchase if the brand offers a personalized shopping experience.
Personalized content extends past targeted advertisements. Suggesting similar articles to viewers, offering weather-appropriate products, and emails tailored to consumer interests are only a handful of additional personalized tactics.
- Emphasize Green eCommerce
As we roll into 2021, you’ll begin to see more of an emphasis on green consumerism in the eCommerce market. Much of this trend relies on the habits of young consumers, who make up a massive part of the eCommerce shopper demographic.
Green eCommerce is most evidently achieved through green packaging and shipping methods. Additionally, consumers are looking for brands that are ethical and source from fair-trade organizations.
Planning Your Strategy
There is no shortage of eCommerce trends to capitalize on these days. The top five above will help you as you develop your newest marketing campaign and optimize your business.
For more articles on business and marketing tips, check out the rest of our website!