How to use location-based advertising with SMS
SMS is an innovative, quick and easy way to advertise your business. Global mobile phone users send over 1 billion SMS messages per day. Sending a text message costs just a few dollars and takes a few seconds. That means you can have your advertisement delivered to the cell phone of anyone in your targeted area within minutes of them receiving it. Advertising through SMS is a relatively inexpensive way to reach all of your customers, and you can use it for both short and long-term advertising campaigns. SMS is also highly effective at getting your customers’ mobile devices in a short amount of time. Because mobile devices are constantly moving, SMS messages can be sent to the cell phone of anyone within the targeted area within minutes of them receiving the message. Here we discuss how to use location-based advertising with SMS.
Request Customer Location Information Via Your Web Form
This is the most common way to collect customer location information. You can request this information by using a web form on your website. The webform should include a section to ask customers to input their cell phone number and postal address. This information is then sent to a third-party service called “LocationSmart” for processing and analysis. LocationSmart will then provide you with the customer’s location. The request for this information should be made in the form of a question. For example, “Please enter your phone number and your address.” This way, customers will have to enter their information when they choose to purchase from you. SMS short code service providers like “SlickText” will send you a text message with the customer’s location information. The response to this request should be quick and straightforward.
Use Location-Specific Keywords
Location-specific keywords are the most effective way to target your customers with your SMS advertising campaign. Location-specific keywords are words or phrases that you know will be found in the area you want to advertise. For example, suppose you’re selling a particular type of furniture. In that case, you can use location-specific keywords such as “furniture” or “home furnishings” to target people in an area where those items are sold. You can also use location-specific keywords for advertising purposes related to your business. For example, if you sell mobile phones, you might want to target people in an area with a high concentration of mobile phone users because those people tend to be more likely to buy a new mobile phone.
Use Specific Area Codes
When using location-based advertising with SMS, it is essential to use the proper area code. The area code is the first digit of a phone number. It identifies a specific region or city. There are several area codes for different areas, such as 310 for Los Angeles and 954 for San Francisco. When you send an SMS message to advertise your business, you may want to use your area code or your customers’ area code. SMS short code service is also available at your local phone service provider. This is a free service where you can send shortcodes to your customers for free.
Create Workflow Conversions
To start using location-based SMS, you need to create a workflow that sends the advertisement to the mobile phone of the person who received it. To do this, you will need to create a workflow that sends the ad to your conversion tracking system. Your conversion tracking system will then send a notification back to your email inbox. Once you have created this workflow, you can use it for your SMS advertising campaign.
Use Marketing Automation Platforms
Marketing automation platforms are the best way to send SMS messages in bulk. These tools allow you to create and send SMS messages from one central location, thus significantly improving your efficiency. The benefit of using a marketing automation platform is that you can easily customize the message and when it is sent. You can also track your results for each campaign, allowing you to see exactly what worked and what didn’t. Some marketing automation platforms also allow you to send SMS messages to mobile phones, email, and even Twitter. Automation platforms can also send SMS messages using the same systems used to send out the email. This means that the campaign will continue indefinitely without signing up for new accounts continually.
If you are looking to expand your business and new ways to reach your customers, you should consider using SMS. You can use it to send out an email message or text message. If you choose to send out a text message, it is essential to select the proper area code so that your customers receive your message.