Top 9 Tips for Effective AdWords Advertising
Many businesses today are using AdWords advertising to target and acquire relevant customers with the lowest cost per acquisition.
You can find many articles on how to use AdWords and why it is beneficial for your business, but not many of them focus on common mistakes that people make when they use AdWords, or in other words, how to use AdWords effectively.That’s where Impressive Digital AdWords Agency in Sydney come in. As a certified Google AdWords Partner, they can help you set up your first campaign or fine-tune an existing one.
The following five tips will help you use AdWords advertising effectively, but they are just a fraction of what you should know if you want to create a successful campaign.
- Choose the Right Keywords
The first key to success on AdWords is choosing the right keywords. If you target the wrong words, you’ll have a poor click-through rate (CTR). That will cause Google to put your ads in lower positions, so fewer users will see them. It also means that many of the people who do see your ads won’t be interested in what you’re offering, so they won’t click through to your website, costing you money and reducing your conversion rate. The first step in creating a successful AdWords campaign is selecting the right keywords. Picking the wrong keywords can lead to wasted ad spend and a low click-through rate (CTR).
The best way to find relevant keywords is to use Google Keyword Planner, which will show you how often people are searching for different phrases and words. You can also see what other businesses are bidding on those words, which will give you an idea of how competitive your campaign will be.
- Understand your audience
If you have an existing customer base, you can use Google Analytics to find out more about them. For instance, where they are based and other demographic data, including their age and gender. You can also see what devices they are using and which browsers they prefer. This information will help you to refine your AdWords strategies so that you target the right people.
- Make your ads stand out
Your adverts need to grab people’s attention otherwise they will just ignore them or click on a competitor’s advert instead. You can increase your click-through-rate by adding a call-to-action or other standout feature such as special offers or discounts.
- Use Every Character Available in Your Ads
When writing your ads, make sure that you use every character provided in the description fields and do so wisely. By doing this, you’ll be able to provide more details about what visitors can expect by clicking on your ad. This will increase the likelihood of them doing so and ultimately reduce the amount of money you waste on clicks that wouldn’t have resulted in conversions anyway.
- Create Compelling Ads
Once you’ve got your keywords figured out, creating compelling ads is crucial. Not all ads are created equal, and it’s important to A/B test your ads in order to determine which ones are most effective and why they work so well. A good ad will entice potential customers to click through to your site, but it’s up to the landing page to actually convert them into customers.
- Use Multiple Ads per Ad Group
Don’t just create one ad per ad group and expect success. You need to test different ads and see which one gets the best click-through rate (CTR) and conversion rate. This is especially important in the beginning when you are just starting an AdWords campaign and your quality score on ads is still low.
- Keep it simple
Think about the demographics and psychographics of your target market that you have identified in your company’s marketing plan. Remember, we don’t want to target everyone, just those who are most likely to buy our product or service. So, think about what words they are most likely to use when looking for our product or service. There are tools online to help you identify the best words.
- Make sure your ad is relevant
Ideally, you want people to click on your ad because they genuinely want more information on the product or service you are offering. You don’t want people clicking on your ad just because it is a great ad and it looks like an interesting website or offer. Of course, if you have an offer that’s too good to be true, then it will probably generate a lot of interest from people who can’t afford your product or service – let alone buy from you! So, make sure your ad is relevant to the potential customer’s needs so that they click on it to find out more because they are interested in what you have to offer.
- Create a Highly Relevant Ad
Once you’ve selected your keywords, it’s time to create your ad. A relevant ad will help you increase your CTR and Quality Score, which will lower your cost-per-click (CPC). To create highly relevant ads, include the keyword in your title and description — this helps both customers and search engines identify what your ad is about.
