What Is Technical SEO and How to Do It Right?
Technical SEO is an essential factor, especially in the early life of the website. It doesn’t communicate to users most of the time. It talks to search engine crawlers. You can do one thing wrong and not see your pages anywhere in SERPs.
But you can also use the expert tips we present below to adjust your strategy and get much higher in rankings.
Google tries hard to make its AI human-like in terms of text understanding. However, it’s very important for the machine to read the code and understand what your website is about and why it’s valuable. And this is what we’re going to focus on.
What Is Technical Optimizing?
This type of optimization is done for ‘spiders’ – algorithms that crawl your pages and index them. This process is essential for a proper understanding of the purpose of your page. You don’t do anything to the content on the site or design. It’s all about code adjustments, URLs, your domain, etc.
All these things are usually not that noticeable for human eyes (although things like URLs impact their perception of your pages). But as a result of proper optimizing, you’re getting a page that is viewed by many more people. Plus, you’ll get many more backlinks and their quality is going to be higher.
Why did we mention backlinks? Because they are essential for many search engine optimization practices. Visit this website to read more in-depth info about the correlation. And we will get to the checklist of must-dos for SEO tech.
Recommendations for Proper Technical Page SEO
Below are the best recommendations for adjusting your tech optimization that will improve your campaigns:
- Preferred domain specification.
You should specify to the SE which domain is preferred. This means whether it has ‘www’ or not. Users don’t mind either since the site can be accessed using both variants. But for the search engines, this will be confusing since they will ‘see’ two sites. Besides, when you buy cheap backlinks for website, it’s better to provide the preferred domain.
- Optimize or update the Robots.txt file.
This is a basic file that communicates to the algorithm, telling it what pages to scan and index. There’s not much to do there, just check if you’ve mentioned all the needed pages.
- Work on understandable URLs.
It’s much easier to perceive a page with a clear URL with lowercase words and no redundant tags. Make sure you use clear words like in the name of the article, include target key phrases there, and remove everything that doesn’t seem in place. For WordPress CMS users, it’s quite easy since the system creates URLs, taking the title of your article as the basis. A clear format will be beneficial for the whole SEO strategy for your source.
- Site structure and ease of navigation.
Don’t only focus on conversion. People will do it themselves if they find your website useful and information on it valuable. Instead, focus on navigation. How easy is it to find an answer to a simple question on your site? Is there a clear menu with categories? The engines ‘read’ them as well as humans, so you should cater to both. The spiders take sections as one of the indicators of what a particular piece of content is about.
- Breadcrumb menus (consider these if you haven’t yet).
A funny name but lots of use! These small menus can be placed at the top or bottom of the page, showing the category you’re viewing or a trail you have followed to a particular page. This is very convenient when you need to go back to a category page. Search engine representatives recommend including this kind of menu on your pages for better crawling as well.
- Embrace structured data.
Structured data markups can change the life of your site forever. It creates great snippets that show what’s valuable about your page to spiders and what’s on the page for humans. This is a piece of code you can include on your key pages to help them be more searchable. Use it for blog articles, vacancies, events, local business pages, etc.
If you use all these recommendations, combining them with better UX (mobile versions, customer support, design, etc.) and on-site optimizing, when doing quality backlinks audit, you’ll see a positive dynamic.
Your site will be much more accessible and targeted for the right audience.
Perform Technical SEO Audit Now and Follow Recommendations for Improvement
This kind of optimization has lots of details that, if done wrong, may confuse the engine crawlers and don’t allow you to rank higher. It impacts your link-building strategy and whether you target the right audience in your campaigns.
Of course, you can hire a team that will adjust the technical part well. But it never hurts to know something yourself.